STEAM (as opposed to the current STEM educational model) is an initiative that promotes the role of the Arts in education. It encourages students to be open-minded and embrace their creative sides.
This identity system is centered around the idea of the infinite possibilities having a STEAM education would afford, and was created in a collaborative effort with Melissa Mak.
Designs for our system include that of posters, event tickets, mailers, bookmarks, a map card, and a notepad.
In developing our system, we used tools such as affinity diagrams and boston boxes to help us make sense of our ideas and research findings.